Ebooks Solution Manuals and Test Banks for Text Books

Dear all, If u need anything from the list, do contact us anytime, we provide competitive prices and fast delivery after payment done. We are assisting students by providing them quality services regarding Solutions and Test Bank for courses. We hope that you people will like our service and get better grades. Please Contact us @ : solvedanswers@gmail.com solvedanswers@gmail.com Use CTRL + F to search the titles you looking for , if the title you searching is not in the list, do not worry, send us an email at solvedanswers@gmail.com and we shall try to provide you requested data. =============================================================== Jr. 12 Solution Manual  ¡Arriba! Comunicacià ³n y cultura Student Edition by†¦show more content†¦Hall 7 Test Bank Accounting Information Systems by James A. Hall 8 Solution Manual Accounting Information Systems by James A. Hall 8 Test Bank Accounting Information Systems by Romney 11 Solution Manual Accounting Information Systems by Romney 11 Test Bank Accounting Information Systems by Romney, Steinbart 12 Instructor’s Manual Accounting Information Systems by Romney, Steinbart 12 Solution Manual Accounting Information Systems by Romney, Steinbart 12 Test Bank Accounting Information Systems by Simkin, Strand Norman 12 Solution Manual Accounting Information Systems by Simkin, Strand Norman 12 Test Bank Accounting Information Systems The Crossroads of Accounting and IT by Donna Kay, Ali Ovlia Instructor’s Solutions Manual Accounting Information Systems The Crossroads of Accounting and IT by Donna Kay, Ali Ovlia Test Bank Accounting Principles by Weygandt, Kimmel, Kieso 10 Solution Manual (International Version) Accounting Principles by Weygandt, Kimmel, Kieso 10 Test Bank (International Version) Accounting Tools for Business Decision Making by Kimmel, Weygandt, Kieso 3 Solution Manual Accounting Tools for Business Decision Making by Kimmel, Weygandt, Kieso 3 Test Bank Accounting Tools for Business Decision Making by Kimmel, Weygandt, Kieso 4 Solution Manual Accounting Tools for Business Decision Making by Kimmel, Weygandt, Kieso 4 Test Bank Accounting What Does the Numbers Mean by Marshall 9Show MoreRelatedFundamental Financial Accounting Concepts13807 Words   |  56 Pagesincluding, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOW/DOW 1 0 9 8 7 6 5 4 3 2 ISBN MHID 978-0-07-802536-5 0-07-802536-2 Vice president and editor-in-chief: Brent Gordon Publisher: Tim Vertovec Senior sponsoring editor: Dana L. Woo Executive directorRead MorePrinciples of Microeconomics Fifth Canadian Edition20085 Words   |  81 Pageswith an eye toward balancing efficiency and equity. Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions requireRead MorePrinciples of Information Security, 4th Ed. - Michael E. Whitman Chap 0118683 Words   |  75 PagesEdition Michael E. Whitman and Herbert J. Mattord Vice President Editorial, Career Education Training Solutions: Dave Garza Director of Learning Solutions: Matthew Kane Executive Editor: Steve Helba Managing Editor: Marah Bellegarde Product Manager: Natalie Pashoukos Development Editor: Lynne Raughley Editorial Assistant: Jennifer Wheaton Vice President Marketing, Career Education Training Solutions: Jennifer Ann Baker Marketi ng Director: Deborah S. Yarnell Senior Marketing Manager: Erin Coffin AssociateRead MoreMm-Chapter 1-3 Dawn Iacobucci17854 Words   |  72 Pagesstudents to understand their learning preferences and motivations for taking a course. Students in the Marketing Management course wanted an approach with core material and real-world cases to tie concepts together.    MARKETING SOLUTIONS DID WE DO IT? Develop learning solutions based on today’s students and validate through an iterative process to ensure the ideal product mix. MM2 features an integrated marketing management framework, exhibits, and cases. Based on feedback from students there are tear-outRead MoreSales and Marketing for Financial Institutions80443 Words   |  322 Pagespractitioners and academics. These individuals are listed below. Name Angela Diamond Max Franchitto Craig Keary Mark Veyret Sharon Waterhouse Shumita Gujral Employer Diamond Communication Services MGF Consulting Group Westpac Institutional Bank PricewaterhouseCoopers St George Bank Kaplan Higher Education Position Director Management Adviser Business Analyst Head of Sales and Distribution, Executive Director Executive Director, Business Development and Marketing Head of Retail and Business Banking HunterRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesMarketing Communications Manager: Jessica Perry Project Manager, Editorial Production: Jennifer Risden Creative Director: Rob Hugel Art Director: Vernon Boes Print Buyer: Karen Hunt Permissions Editor: Isabel Alves Production Service: Newgen–Austin Text Designer: Stuart Paterson Photo Researcher: Gretchen Miller Copy Editor: Nancy Dickson Illustrator: Jade Myers; Newgen–India Cover Designer: Stuart Paterson Cover Image: Paul Chesley/Getty Images Cover Printer: Courier Corporation/Kendallville Compositor:Read MoreCrossing the Chasm76808 Words   |  308 Pagesaccess and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of PerfectBoundâ„ ¢. PerfectBound â„ ¢ and the PerfectBoundâ„ ¢ logo are trademarks of HarperCollins Publishers. Adobe Acrobat E-Book Reader editionRead MoreCommon Knowledge : How Companies Thrive by Sharing What They Know56617 Words   |  227 Pagestitle: author: publisher: isbn10 | asin: print isbn13: ebook isbn13: language: subject publication date: lcc: ddc: subject: Common Knowledge : How Companies Thrive By Sharing What They Know Dixon, Nancy M. Harvard Business School Press 0875849040 9780875849041 9780585258171 English Organizational learning, Business enterprises-Communication systems, Intellectual cooperation, Information networks--Economic aspects, Success in business. 2000 HD58.82.D585 2000eb 658.4/5 Organizational learning, BusinessRead MoreThe Role of Social Media in Customer Communication28631 Words   |  115 Pagesthe communication is directed to more than one person. (Kotler Keller 2006, 548, 551.) 14 Social media is a combination of content, user communities and social media technologies. Content is user-created and it has different kinds of forms (text, photos, videos, tags). Communities enable the social activities and communication between people either directly or indirectly through media objects. Social media technologies and applications enable creation and sharing of content in these communities

The Nature Of Information That Must Be Displayed By...

Objective This research will determine the nature of information that must be displayed by computer in order to enhance human insight problem solving in ISR and C2 applications. Insight problem solving refers to the sudden realization of a successful problem solution, typically involving a non-routine problem, following an impasse—the time period when no solution seemed obvious. Virtually all of us have experienced insight at some time in our lives, including world-class problem solving by famous scientists and mathematicians (Wallas, 1926). Insight can be seen as a form of intellectual ability. That insight can occur with important real-world problem solving makes its potential enhancement all the more critical for ISR and C2 applications because non-routine problem solving is the norm (e.g., A2AD situations). Insight was selected for study because it possesses several key attributes: (1) insight involves sensemaking (Patterson Eggleston, under review), a precursor to successful decision making; (2) insight scales to the real world and is not just a laboratory phenomenon (Wallas, 1926); and (3) insight in the laboratory can be primed via certain cues—made faster and more accurate (e.g., Broderbauer, Huemer Riffert, 2013; Maier, 1931). Despite these attributes, virtually nothing is known about how insight might be primed in analysts in real-world ISR and C2 situations. Since insight is a form of intellectual ability, insight priming is intelligence amplification. IShow MoreRelatedRole of Decision Support System for Decision-Making Process in Global Business Environment1741 Words   |  7 PagesInformation Systems Analysis Topic: Decision Support Systems Uma V Devi 2009  © Role of Decision Support System for DecisionMaking Process in Global Business Environment Decision Support System: A Decision Support System is an integrated set of computer tools allowing a decision maker to interact directly with computer to retrieve information useful in making semi structured and unstructured decisions. Example of this decisions include such things as merger and acquisition decisionsRead MoreDigital Fraud Common Forms and Preventative Measures Essays1627 Words   |  7 Pagesof society† -Samuel Johnson In our ever changing world, technological advances over the past twenty years have paved the way for and deepened our reliance on the digital and computerized lifestyle; electronic mailing, online social networking, computer gaming, e-book reading, mobile phoning, etc... Technology has modified almost every aspect of the human interaction, even our money has changed to bits and bytes that can be transferred around the world or to another bank account with a few tapsRead MoreTechnological Influences on Early Science Fiction1189 Words   |  5 Pageselectronic computers, Starman Jones (1953) and A Logic Named Joe (1946) provide excellent examples of both these cases. The first generation of electronic computers was characterized by hulking monstrosities of tubes and wires, housed in metal. The first programmable electronic computer was Colossus. Completed in 1943, Colossus contained 1600 vacuum tubes [6] and filled a large office room. The first general-purpose electronic computer was ENIAC, or Electronic Numerical Integrator and Computer [12]Read MoreTechnology And Casino Operations : Computer Operations1626 Words   |  7 Pagescompile and store vast amounts of digital information, you are able to know a myriad of facts about a player at the touch of a keyboard.(Bradford, 2013) The tracking systems of today allow a casino to keep know the over all value of a customer by tracking their win/loss, how much time they spend at the casino, where the spend their time, and their overall spending for their lifetime at the casino. The ability to compile, keep and retrieve this detailed information about customers is an invaluable toolRead MoreA Study On Computer Science1402 Words   |  6 PagesA thirty-three-year-old Asian man, called a genius with a master’s degree in computer science, was sitting on a comfortable wooden chair in his own room, staring at his laptop, and continued typing â€Å"cheap flights.† As the search result came out, he unthinkingly clicked one by one, visiting each website labelled Google-branded ads. Ultimately, he got a good deal from OneTravel.com with 15 percent off. He thought he was smart by choosing the stickiest websites, but he didn’t know his search alternativesRead MoreComputer Science And Artificial Intelligence1712 Words   |  7 PagesComputer Science Computer science can be defined as a many number of technological variables, but is primarily defined as the science and processes of information processing in computer hardware and software, as well as its applications within. 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As a result, providers employ the EHR to obtain a comprehensive health record to assist them in their decisionRead More Internet Fraud and Identity Theft Essay1176 Words   |  5 PagesInternet Fraud and Identity Theft The Internet is not just a medium for information; it is a tool for communication. Creating a new social sphere and environment, the Internet allows virtually anyone to be a participant. Chat rooms, discussion boards, instant messaging services and e-mail are all mediums that allow individuals to engage in communication. However, although the Internet is a public domain, individuals do not have to honestly represent themselves. Many individuals use false namesRead More Should the Internet be censored? Essay861 Words   |  4 Pagespossibilities the Internet could â€Å"drown† in its own despair†. Hiding behind the curtain of free speech could turn an Information Superhighway into a highway that is now â€Å"closed for construction†. nbsp;nbsp;nbsp;nbsp;nbsp;The Communications Decency Act â€Å"attempts to ban the transmission of obscene or indecent material across the Internet (Communications Decency Act Main Page, 1997). The government must take control to prevent pornographers from using the Internet however they see fit. The Communications DecencyRead MoreUsing Medical Record Systems And How Electronically Stored Data Can Overcome Each Limitation1169 Words   |  5 Pagesbeen misplaced despite the record-tracking system of the hospital, clinic, or office (fig 2.8); or it may have been taken by someone unintentionally and is now buried on a desk. Once the chart is in hand, it might still be difficult to find the information required. The data may have been known previously but never recorded due to an oversight by a physician or other health professional. Poor organization in the chart may lead the user to spend an inordinate time searching for the data, especially

Marketing challenges Free Essays

What marketing challenges does McDonald’s face in the future? The market for McDonald’s is going global and has been changed by health concerns, introducing new marketing challenges.   McDonald’s profits are increasingly coming from overseas.   The European market led by France, Germany and Spain enjoys larger revenues than the US already, and the Asia, Pacific, Middle East and Africa markets are expanding rapidly (McDonald’s 2007). We will write a custom essay sample on Marketing challenges or any similar topic only for you Order Now When entering a new market, the marketing department needs to examine the customers, the company as it exists in the new environment, and the competitors.   Additional external considerations include the Economic, technological, political/legal, cultural and social environments (Perreault 2006).   Features such as price points, access to media sources for advertising, laws and regulations, and eating habits and attitudes must all be evaluated for each new region entered.   This market research and monitoring of effective implementation is a big undertaking that requires changes in how headquarters deals with franchises.   Marketing management needs to rely more heavily on outside consultants, and analyze more data before making decisions. In addition, the demand for traditional greasy McDonald’s food is going down as concerns for health increase.   McDonalds has already shown its ability to change by taking the super size option off its menu in the wake of the movie â€Å"Super Size Me.†Ã‚   New menu introductions such as apples and milk cater toward health conscious yet busy parents.   McDonalds has also responded to an emphasis on higher quality, more expensive food by introducing gourmet coffee, the Angus burger, and chicken sandwich options (Bogoslaw 2007).   However, the new climate for fast food has allowed many competitors to threaten McDonald’s top position as McDonalds struggles to revamp its image. Marketing organizations need to be more customer oriented and market driven than they have been. With the rise of technology, mass media has become less effective.   On demand services have lowered exposure to advertising. As a result, marketers need to try harder to put their ads in people’s hands via cell phones, product placement, and other innovative strategies.   This results in greater customer research and approaches tailor- made for consumer demographics.   Unfortunately for many companies, this requires redesigning their entire culture, turning their focus outward to markets rather than internal bureaucracy. What results is an external culture with â€Å"capabilities for market sensing and market relating† (Staying Close 1999).     Ã‚  Market sensing is made possible with tools that understand how people are getting information about products, buying habits, and changes in market trends.   Market Relating involves changing products and marketing strategies to meet the changes identified in the market.   The more customers have access to instant technology, the faster companies need to change their strategies to compete with other companies, and the more fads will change as a result of the volume of information to which consumers have access. Bibliography Bogoslaw, David.   2007.   McDonald’s Sales Jolt Higher.   BusinessWeek, September 11, 2007. (Accessed October 24, 2007 McDonald’s Global Sales and Profit Momentum Continue. 2007.   McDonald’s Press Release October 12, 2007.   McDonalds Corporation.   (Accessed October 24, 2007 from http://www.mcdonalds.com/corp/news/fnpr/2007/fpr_101207.html) Perreault, William D and McCarthy, E. Jerome. 2006.   Essentials of Marketing 10th ed.   New York: McGraw Hill/Irwin. Staying Close, but Not Too Close, to the Customer.   1999. Knowledge@Wharton.   December 10, 1999.   (Accessed October 24, 2007 from http://knowledge.wharton.upenn.edu/article.cfm?articleid=112)    How to cite Marketing challenges, Essay examples

Concept of Marketing in Travel and Tourism free essay sample

Application for the position of Qualified Relief Nurse Dear Candidate Please find enclosed an application pack for the above position. Once you have completed the application form please return to: Maria Tickner Relief Staff Co-ordinator Family Mosaic Pembroke House Northlands Pavement Pitsea Essex SS13 3DU Unfortunately we are unable to respond to all applicants. If you have not heard from us within 4 weeks of the submission of your application form then I am afraid this means you have not been successful on this occasion. Kind regards Maria Tickner Relief Staff Co-ordinator Direct Line: 01268 499219 Fax: 01268 498587 Email: maria. [emailprotected] co. uk FM Logo RGBAPP. No. APPLICATION FOR EMPLOYMENT This form will need to be photocopied. Please write clearly in BLACK INK. Please complete this form in full and return to: Maria Tickner, Family Mosaic, Pembroke House, Northlands Pavement, Pitsea, Essex SS13 3DU Maria. [emailprotected] co. uk CVs will not be acceptedwww. We will write a custom essay sample on Concept of Marketing in Travel and Tourism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page familymosaic. co. uk POST APPLIED FOR: Qualified Nurse (Relief) | REF: | 1. PERSONAL DETAILS Surname | First Names | Address Postcode National Insurance No. Telephone: Mobile Evening Day Email | 2. SECONDARY AND FURTHER EDUCATION All candidates who are shortlisted for interview may be required to provide certificates or qualifications as detailed below | Name amp; Address of Schools attended | From | To | Qualifications | Grade/ Result | Date | Name amp; Address of College/University | | | | | | Membership of Professional Bodies Membership No: Date Admitted: | 3. PRESENT AND PAST EMPLOYMENT DETAILS (Current or most recent first. Please include any period of unemployment or explain gaps in your work history. ) Employer/Employers’ Address | Position held Give a brief description of your duties | Salary Grade and reason for leaving | Dates | From | To | 4. FURTHER INFORMATION Use this space to give further details in support of your application. In particular, say why you want the job and what relevant experience you have. You may wish to include details of any voluntary work, outside interests or activities, special skills or qualities you have. Continue on a separate sheet if necessary. | 5. AVAILABLILITY How much notice do you need to give your current employer? Please give any dates when you will not be available for an interview | 6. HEALTH AND GENERAL ATTENDANCE Please give details of how many days’ absence you have had in the last two years as a result of ill health Please give details of any illness which caused you to be absent from work for 10 or more continuous days or more than 28 days in one year during the last two years. These details will be confirmed with your present employer, educational establishment, etc, or may be confirmed via our occupational health advisor. Family Mosaic reserves the right to request a full pre-employment medical on applicants. | 7. ABOUT YOURSELF Have you any criminal convictions? Yes No If the answer to the above is ‘Yes’, please specify below or on a separate sheet. (Appointment to certain posts, as stated in advertisements and job packs, is subject to a criminal record check. By signing the Declaration you accept that the organisation will seek information from the Criminal Records Bureau and any associated special lists, where we have stated it is necessary to do so. ) Are you or your partner related to any employees or members of Family Mosaic? If so, please give details Are you or your partner related to anyone who is, or has been in the last 12 months, a member of Family Mosaic’s staff or Committees? If so, please give details. | Are you a tenant of the Association? Y N Do you have the right to live and work in the UK? Y N Do you have a work permit? Y N Are you a British EU/EEA citizen? Y N Do you have a working holiday visa? Y N If yes, what is the expiry date? ________________ How many hours per week can you work? ________________ Do you have a current driving licence? Y N Do you have the use of a vehicle? Y N | 8. REFEREES Please give the names of at least two referees, one of whom should be your current/last employer. The other should cover your last 3 years of work. Place an X in the box if you do not wish your references to be taken up before interview. Our normal practice is to both telephone and write to your referees. Please ensure you give a correct telephone number. ? | Name | Address and daytime phone no. | Capacity in which they know you (ie Manager / colleague) | 9. DECLARATION â€Å"We must protect the public funds we handle and so we may use the information you have provided on this form to prevent and detect fraud. We may also share the information for the same purposes with other organisations which handle public funds. The information may also be used for statistical surveys which means we may pass this information, in confidence, to the DOE and agencies working on our behalf. † I declare that the information given on this form is true and accurate to the best of my knowledge. Any false statements may be sufficient cause for rejection or, if employed, dismissal. Signature Date | APP. No. Family Mosaic is committed to promoting equal opportunities and diversity within its workforce. To be responsible for ensuring that all registration requirements are in place during an identified span of duty. | To provide support to individual service users with a learning disability consistent with the principles of Family Mosiac (Care Services) To promote the integration of the service user into the local community and provide opportunities which will develop skills and promote assess to the local community. To ensure service users needs are met by liaising with other professionals and organisations. To ensure the homes Operational Policy and Association’s policies and procedures are implemented and adhered to. To report and document any complaints, accidents and unusual incidents as directed in appropriate policies and procedures. To undertake any duties as identified by the Home Manager in line with the needs of the service. To maintain accurate and appropriate records relating to all aspects of the service users and the home. To respect the confidentiality of the user, other staff and the organisation. To ensure individual care programmes are implemented, monitored and documented. To ensure high standards of personal health care and hygiene are maintained. To participate in the planning and preparation of meals ensuring care staff are aware of people’s dietary requirements. To ensure clients are encouraged to make choices and decisions that affect them. To provide written reports as required. To be responsible for the safe keeping of all house and clients’ monies as directed in financial instructions policies. To foster good relationships with relatives at all times and to ensure good communications systems are maintained. To take responsibility for ensuring PREP requirements are met and your UKCC registration is maintained. To administer medications as per UKCC and Association policies on Safe Handling and Administration of Medications. To produce nursing records according to Record Keeping Standards issued by NMC and the Association. To be aware of the current trends in the care and support of people with learning disabilities. To maintain a good working knowledge of the Mental Health Act 1983 and ensure that clients rights are met and legal requirements are maintained. To undertake any other reasonable duties requested by the Home Manager. To implement the Association’s Equal Opportunities Policy as an integral part of the post. Health and Safety Clause To be responsible for the Health and Safety of staff and activities within the home during a specified span of duty. Quality Clause To be responsible for working to the Quality Standards laid down within the home and continually seeking to improve the quality of services to clients. Equal Opportunities Family Mosaic has an Equal Opportunities Policy. It is the duty of all employees to accept personal responsibility for the practical application of the policy. This job description is an outline and may be subject to change in accordance with the needs of the client/service. Signed:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Date:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ | PERSON SPECIFICATION Essential An understanding of the needs of different service users Ability to keep clear and accurate records Demonstrate ability to relate respectfully to the service users needs Ability to teach independent learning skills using a variety of different forms of communications Ability to empathise and advocate for the needs of service users Flexibility in work place / hours / approach Demonstrate ability to work hard as part of a team A good understanding of learning disabilities or mental health issues. Desirable Experience of working with people with emotional and behavioural difficulties Care and support related experience for service users with learning disabilities or people with mental health needs Experience of dealing with challenging behaviour Experience of working or living in a multi-cultural setting Experience of welfare support and government initiatives Family Mosaic Competencies Competencies are designed to apply to all posts at all levels, to a greater degree and with a broader knowledge the more responsibility a post possesses. Family Mosaic has eight competencies which all applicants will need to demonstrate they possess. Pleasing the Customer This competency is about knowing and anticipating your customer needs and having the knowledge and ability to meet or exceed those needs and expectations. It is about ensuring the basic standards of good customer service are in place and then improving on those standards. It is ensuring a strong focus on customer satisfaction is always evident in every team and constantly looking for new ways to please the customer, showing a desire for excellence and going the extra mile. Achieving Results Knowing what you have to achieve and taking responsibility for getting the job completed on time, on budget and to the required standard consistently and reliably. Developing clear and logical plans that set out what needs to be done. Having the determination and energy to achieve your goal, whether that it is the implementation of an idea or the achievement of a task. In demonstrating this competency you will need to display an ability to overcome obstacles and setbacks, seeing these as part of the task. Business Awareness Demonstrates a broad knowledge of the services in own area, and understands how these contribute to the success of the Association as a whole. Can identify ways to improve effectiveness and efficiency of those services. Applies knowledge and understanding of the Association and the external environment to make sound commercial judgements, anticipating current and emerging market requirements. Team Working The ability to develop and maintain effective and supportive relationships within an organisation is key to meeting targets and to creating an active and enjoyable working environment. Creating a team ethos, with a real sense of cooperation, in which everyone is committed to achieving the Association’s objectives is vital to Family Mosaic’s continued success. Communicating Effectively Getting information or a message across in such a way that it ensures the recipient has no room to misunderstand. Communicating clearly and concisely so that recipients are inspired with confidence. Communications could simply be about giving someone a clear and simple message or they could be about getting a broader message to a number of staff or customers in an appropriate manner. Approach To Change This is the ability to adapt and respond to a variety of situations and people in order to meet changing priorities and different ways of working. Change needs to be met whilst maintaining an effective service, sometimes facing ambiguity in the face of doing your job. Change is constant and can be disruptive and frustrating. Managers in particular are required to set an example and remain effective, enthusiastic and adaptable throughout periods of change. Leading amp; Motivating Whether you are a manager or a member of staff, this competency demonstrates the value in motivating others, whether they are team members or colleagues, with a sense of commitment, team spirit and purpose. As a manager, it is about developing and inspiring others to give their best, setting them challenges whilst you encourage and support them. Learning amp; Development The development of staff is essential to the continued success of the organisation as well as to the satisfaction of the employees. As a staff member, this competency involves ensuring you build on your knowledge of the organisation, identifying development opportunities and creating plans for improvement, taking responsibility for broadening your knowledge and sharing it with others. As a manager, it also means creating a positive learning environment, seeking and giving constructive feedback and demonstrating the importance of continuous learning. Competencies/Family Mosaic Competencies. September 2006

Sports Facility Funding an Example of the Topic Economics Essays by

Sports Facility Funding Introduction Need essay sample on "Sports Facility Funding" topic? We will write a custom essay sample specifically for you Proceed The game of Sports is often defined as a bodily process or experience wherein an inpidual can find enjoyment while at the same time have fun and exercise through different sports. In a sense, sports is as well regarded as a better way of entertainment for a majority of the people, more especially among those who consider themselves as enthusiasts. In addition to this, the game or the competition of sports also serves as a better way and at the same time the most entertaining way to instill confidence in inpiduals and maximized their full potential not just as an athlete but as more especially as an inpidual. However, the true essence of sports would be at risk when the primary venue for the sports which is that of the Sports Facilities are properly maintained and descent or modern enough to provide the athletes and the people the needed facilities in able to perform the game of sports. Thus, sports facilities should always remain in good condition and in-line with modernity as these primarily helps the athletes as well as the people to stay motivated and enthusiastic to play their reputable sports. College Students Often Tell EssayLab support: How much do I have to pay someone to write my assignment online? Specialists propose: Your Academic Success Is Our Goal Cheap Essays Not Plagiarized Write My Essay Online Best Essay Writing Service Cheap Writing Services Moreover, it is indeed true that through modern and well maintained sports facilities, outstanding performance among athletes and uplift the game of sports is achieved. Thus, with better sports facilities, it is clear that the athletes will have a better chance to practice their skills and capabilities as an athlete and for the people, more especially for the sports enthusiasts for continuous skills development. Therefore, to develop and improve the sports facilities are important in order to improve the quality of sports and produced great athletes. In this regard, this research paper will concentrate to investigate on the topic about the funding of sports facilities through bond issue. This, paper would fundamentally work to determine the entire procedure of the funding process. Bond Issue and Sports Facilities Funding In a sense, to build or construct a modern sports facility is not as cheap as just constructing a house or any establishments. The process of building and constructing of a high standard sports facility would require thousands and millions of dollars to be able to initiate the construction and pave the way towards the edifice of a modern or up to date sports facility. In time where all the construction materials are expensive and the world is on a global financial crisis, the funding of a modern and with high standard sports facility is more expensive and difficult to achieve. Moreover, the construction of modern sports facility needs sophisticated engineering design to able to reach highest standard of modernity. Thus, this would require a large amount of money to fund the construction for such sports facility. In a sense, there are various ways to fund the construction for modern sports facility. The funding may possibly come from the in house monetary budget of the organization which will basically serves as the fund that will be use for sports facility renovation and would directly originate from the from the revenue of the organization. Another way is through solicitations and donations. This is normally counted as charity works that involves the participation of the entire community. Certainly, it is seen that funding sports facilities through bond issue or agreement is regarded to be the most controversial way of initiating sports facility construction or renovation. As such, funding of sports facility under such method of bond issue is seen to have been often criticized and condemned mainly due to fact that the process for such way of funding often associates economical burden for the people. Bonds have become among the common methods used by cities or counties in order to raise the funds required in order to fund the sports facilities that are to be constructed (as cited in Sawyer, 2006). The trend of the use of bonds to fund this particular project has risen over the past decade, according to Fried (2005), which shows the popularity and the feasibility of this particular funding method. Formally defined, bonds are described by Howard and Crompton (1995) as a promise by the borrower (bond issuer) to pay back the lender (bond holder) a specified amount of money, with interest, within a specific period of time (as cited in Masteralexis, Barr, & Hums, 2004, p. 260). Among the examples of funding the construction of sports facilities through the use of bonds can be lifted from the experience of the Centerburg Ohio Public School. The bonds issue happened on October of last year after the approval of the voters is solicited by the Board of Education for the proposed plan of 1.72 million dollars property tax bond in order to finance the construction of the school facilities that is to be constructed outdoor. The primary purpose to which the money is intended involves the improvement of the sports facilities constructed outdoors and for the nearby restrooms and drinking fountains. A voting system serves as the means through which the proposed plan of property tax is approved. The constituents are considered to be participatory in this particular decision-making process wherein they are the ones upon whom the votes are gathered from as to whether the proposed property tax bond is approved or not in order for the project to push through. The voting has been proposed to take plae on November 2007 in order to make the final decision for the proposal. This serves as the first step towards the construction and implementation of the plan. Among the advantages of having the fund gathered from the bonds is primarily because of the speedier process associated with earning the needed finances for the project. This would speed up the process compared to waiting for funding from the public government which would require several processes as prescribed in the formal budget hearing. To this extent, the purpose of the project is also achieved in a faster manner. According to the Centerburg school board president Ed Lambert, the bond issue helps improve the sports facility that enhances the performance of the student athletes and increases the safety of the students. As the project pushes through, the students would have appropriate training areas instead of using alternatives that poses risks to their safety and health. With this, the enhancement of their performance and the achievement of a heightened sense of sports esteem is given at a faster pace than through other sources of funding. Furthermore, another advantage of this proposed property tax bond will definitely uplift the standard of Centerburg public school as a producer of quality students and athletes due to the fact that modern sports facilities will enable the school to produce outstanding student athlete, which can be a superstar in their own chosen sport. This enhances the reputation and the capability of the school in being a holistic learning institution that caters to the needs of the students in all respects whether it is on the academic setting or in the physical aspects. Among the disadvantages would be that the constituents of Centerburg has to sacrifice in order to pay the additional taxes that would have to be levied by the local government in order to slowly finish paying for the constriction of the public school outdoor sports facilities. This is true for all inpiduals whoa re eligible to pay for local government taxes whether they may be using the sports facilities or they do not benefit from it at all. It serves as a shared responsibility among the community which does not exempt anyone. However, it remains that the benefits and advantages of this particular project outweighs its disadvantages. It is seen more as a helpful project instead of a burden to the public because of the nonfinancial benefits that are earned by the community especially in encouraging the youth in engaging their selves in sports than in any other form of activity such as drug abuse. Despite this particular advantage seen in the use of the proposed property tax bond to fund the said project, it did not push through primarily because of the publics lack of information regarding both the financial and non-financial consequences of the project. It would have been better if there is a massive campaign that appeals to the public regarding the project. Moreover, it should have targeted the people who are directly involved in the project and who would benefit from it such as the parents of the children, more especially the athletes who are involved there. On the other hand, there are other available means to finance the said project aside from the ones proposed. The use of an intensified information dissemination regarding the project would have rendered the project more successful as compared to how it turned out since it already has the advantages that is required in order to achieve a successful outcome. References Fried, G. (2005).Managing sport facilities. Champaign, IL: Human Kinetics. Investopedia (2008), Advantage of Bonds: Retrieved December 22, 2008 from http://www.investopedia.com/articles/00/111500.asp Love to Know (2008). Definition of sports. Retrieved December 22, 2008, from http://www.yourdictionary.com/sport Masteralexis, L., Barr, C., & Hums, M. (2004). Principles and practice of sport management. Sudbury, MA: Jones and Bartlett Publishers. Mount Vernon News (2007). Bond issue would provide money for construction of outdoor facilities at Centerburg. Retrieved Decmeber 23, 2008 from http://www.mountvernonnews.com/local/election07/centerburg.levy.html Sawyer. T. Financing facilities 101: public funding, private funding, hard taxes, soft taxeswelcome to the complex world of facilities financing. JOPERD--The Journal of Physical Education, Recreation & Dance. Retrieved December 24, 2008, from http://findarticles.com/p/articles/mi_hb3218/is_4_77/ai_n29259085

Chromomorphic Fabric essays

Chromomorphic Fabric essays In todays image-conscious society, people are constantly looking for ways to distinguish themselves from the masses. Perhaps the most common way to achieve this desire is through the apparel one chooses to wear. The most noticeable aspects of apparel are style and color. While there are new styles appearing all the time, colors have virtually remained unchanged. Traditionally, the industry has worked to create fabrics which maintain their color regardless of environmental influences. (eg. Apparel that does not fade in the wash). Given societys individualistic, image conscious nature, ColorTek believes that there is a large, exciting, untapped market for apparel that changes color on demand. It is our goal to provide the textile and apparel industry with a series of new "chromomorphic" materials that can quickly change their color, hue, depth of shade, or optical transparency by the application of a user controlled outside influencing factor. ColorTeks research and development team will work to develop a chromomorphic film technology (CMF technology) which may be applied to fabrics and other materials. CMF technology can be incorporated into virtually all apparel, ranging from shoes, to accessories to clothing. It is imperative that the products using CMF technology maintain their physical properties such as texture, durability, weight, flexibility and fit. CMF technology must be resistant to water, atmosphere, extreme temperatures, pressures and stresses. The CMF technology must be impervious to color changes brought about by external, non-user-controlled stimuli (The electrical field generated by an airport security gate will not affect your apparel). Customers should not be able to detect any differences between their regular apparel and apparel featuring CMF technology except for the fact that they can change its color. The seven possible means by which chemicals can change optical properties ar...

US. Foreign Policy throttling the growth of Russian Economy Essay

US. Foreign Policy throttling the growth of Russian Economy - Essay Example The researcher has discussed that the fall of the Soviet Union and the end of the Cold War left Russia with unresolved issues that the West vehemently needed to change. The imminent split of the Soviet Union had Russia with an area almost 70 percent of the former USSR. Moreover, all the nuclear warheads estimated to be about 27000 remain in the hands of Russia, making it a foe to the American national security interest. These factors influence policy in Washington to dislodge the power of the Russian Federation. The Russian relation with the U.S. has been shaky because of its domestic trajectory, regional influence, and its international department. Russia’s stance on Iran’s nuclear facilities, its increased energy activities in Europe as well as poor democratic processes have worried the U.S. for over two decades. Moreover, the Russia Georgia conflict was against the interests of America in the region. For these reasons, the U.S. has applied a tightened foreign policy toward Russia with the aim of weakening its economy. The aggressive foreign policy of the Reagan administration brought the imminent collapse of the Soviet Union. The U.S. support for guerrillas fighting in Afghanistan had negative consequences for the Russian defence spending. In addition, the U.S. programme in the defence system made the Soviet counteract with a similar programme, but it was expensive given that Russia could not match the U.S. defence spending. This brought strain to the Russian domestic economy. The programme coded â€Å"Star wars† negatively affected the Soviet political and economic institutions.

Use of Dollar Coins as Opposed to Dollar Bills in the US Essay

Use of Dollar Coins as Opposed to Dollar Bills in the US - Essay Example As the paper outlines. with the US budget deficit expected to reach the $1.5 trillion mark this year, the government is under immense pressure to initiate sustainable cost-cutting measures. Eliminating the dollar bill and replacing it with dollar coins should be one of the measures because the government will save the taxpayer more than $5 billion in the next 3 decades among other benefits. Cutting on spending is the biggest priority that the US government has so as to set the economy back in motion. The government currently spends a great deal of money printing and circulating the dollar bills. It will actually take 31 cents less to produce a dollar coin as opposed to a dollar bill according to Fiegerman. A coin will definitely last longer than a bill, therefore, saving on reprinting cost. The dollar bill is made of low-quality materials which tend to wear out within 3 years. This will not be the case with a dollar coin which can last for 34 years. It is also estimated that the doll ar bill will become more expensive to make owing to the fact that cotton prices are increasing steadily. This has shot up the cost of making paper by up to 50% as compared to the same time back in 2007. The EU and countries like Canada and Japan have relied on coins for their low denominations. Canada actually found that it saved more than 10 times their earlier estimated figures. Another issue relates to jamming of machines when producing the dollar bills. The Week states that more than $1 billion gets lost after vending machines jam thereby requiring repairs and companies losing on revenue from sales.  There are arguments that the dollar bill is one of the distinctive features of the United States economy and eliminating it will erode this uniqueness. There is also the belief that change to dollar coins will hurt the economy, especially in the current state.  

Firewall and Service Management on Linux Essay Example | Topics and Well Written Essays - 1000 words

Firewall and Service Management on Linux - Essay Example If the system is connecting to other systems for the purpose of sending data out, for any number of possible reasons, including data theft, or participation in a botnet as an example. netstat - an option lists all listening ports of TCP and UDP connections. It might be useful sometimes to be able to list them all when analyzing a client’s system, given that it gives the big picture. However, when context is needed, some more filtering should be done to get a better idea of the issues one is dealing with. Thus other commands need to be used in order to provide better context. However, if a port is open that the client system is not using then the port needs to be closed to protect the client system from an attacker. netstat –at shows all TCP (Transmission Control Protocol) port connections only. TCP statistics can show when a client system is being attacked, such as during denial of service attacks. TCP parameters which show dropped connection requests increase rapidly when under attack. netstat –ant shows the output without running a DNS query, which would slow down the command response time. Instead, it will only show the IP address without showing domain names. This might be more useful when time is of essence, and one needs answers fast in case of an attack on a client system. netstat –nlpu shows the process that owns listening UDP socket connections. sudo netstat –nlpu shows the process owner and process ID (PID). This is useful in determining which program is running a process. This can help determine whether it is a rogue process or not, and can help in hardening client systems. The netstat command shows detailed statistics of each network connection, interface, routing tables, network protocols and it also displays other network-specific information. The netstat command helps us to deal with network issues in Linux.  Network administrators are also encouraged to have enhanced performance measurement when they use the netstat command.

Business Level Strategies of Ashley Furniture

Business Level Strategies of Ashley Furniture Introduction of Ashley Furniture Ashley Furniture industries, Inc., founded by Carlyle Weinberger in Chicago in 1945 just as a sales operation, is a furniture manufacturing and distributing company, which headquartered in Arcadia, Wisconsin. Now the father and son team Ron and Todd Wanek own the company. Like many other furniture companies, Ashley Furniture Industries sells its products, such as home furnishing, accessories through two main distributions: one is independent channels; another is more than 400 Ashley Furniture Homestore retail furniture stores. All the stores are either owned by the company or licensed to other businessmen in North America countries, such as USA, Canada, Mexico, Central America and Japan. The mission to become the BEST Furniture Company reflects its proud past and shows the desire about future. And with over 60 years of innovation, creation and experience in the furniture industry, the company already became the leader in the industry which focuses on the quality of its furniture products. At present, the company has manufacture plants across the United States and Pacific Rim Countries, mainly in China. Business Level Strategies of Ashley Furniture One model can be used to give a full explanation of what happens in the real world at the level of the Strategic Business Unit and it can help identify those strategies which can be utilized to prevent the failure of business. The successful strategies can be illustrated as following levels: Low price/ low added value, Low price, Hybrid, differentiation without price premium and Focused differentiation. Low price/ low added value: providing lower price than it can be found elsewhere. Low price: based on a high volume with low margin product to bring cost leadership as its competitive advantage. Hybrid: Compete on price and seek to keep the margin by controlling the cost of products. Differentiation without price premium: Competition is principally on perceived benefits but not on price. Focused differentiation: Using unique qualities without substitution to get premium. The Strategic Business Unit chose for this research is the living room division of Ashley Furniture. According to what one of the Ashley Furniture Industries sales managers called Al Lopriore said, the business model of Ashley Furniture is different from other competitors, by establishing for over 65 years, the main business model of Ashley Furniture is the company design, build and deliver its own furniture, and the company is in control of all aspects to make sure the good quality. From the website of Ashley Furniture Industries, it can be seen from the homepage that the four cornerstones of its business models are quality, style, selection, service. They are all the foundations for Ashley Furniture making every decision and the guidelines and principles to help the company achieve the mission statement of being the best furniture company. Therefore, the main business model of Ashley living room furniture used to get competitive advantage is using Hybrid, which means by the methods such as outsourcing a series of its products from Pacific Rim countries to cut the cost of furniture and adding value to the products by quality, style, selection and service. Strengths and Weaknesses of Business Strategies The main strategy of Ashley living room furniture is Hybrid, which means that the division wants to compete other competitors on price and as well to control the cost of furniture to maintain the gross margin of the company. There are a series of advantages and strengths as follows: Strengths: Good price to attract customers: After the recession of economy crisis in 2008, the price of goods, especially furniture, become the main competitive advantage to attract customers to consume products on company. As the main reason that led to the economy crisis is the subprime lending which is related to the housing industry; and makes a drop in the sales of houses in North America, mainly in US. Although the recession had a negative impact on Ashley living room furniture, good price of its products keeps attracting the customers to purchase Ashley living room furniture. Variety of products: this means that based on variety of products, Ashley living room furniture is able to survive during the crisis. Even one product fails in the market, there are still other products succeed in the market to make up the loss that cost by the failure of that product. Besides, different kinds of products make those brand loyalty customers to purchase more and also increase the image of the brand. This helps the company achieve the mission of becoming the best furniture company in North America and even all over the world. Maintain the gross margin: Obviously, this technique assist the company to maintain the gross margin by controlling the cost of furniture. By using Hybrid strategy, the division still possesses the ability to control the cost of products. On the other hand, by adding more value through design, build and deliver the furniture to the customers, the products of Ashley living room furniture are still attractive. Weaknesses: Inevitably, there are some negative impacts by using this kind of business level of strategy, which can be identified as weaknesses. And the weaknesses of using Hybrid strategy are presented as follows: More funds spent on implementing the strategy: In order to supply and offer more furniture products to the customers, more funds will be spent on Research and Development, Design to find more solutions offered to the customers. Besides, the division possesses its own stores which cost much of its capital on investing in purchasing fixed assets, which may become a potential problem to the cash flow of the company. Competition of the similar products in the company: It can be seen from its website that the division provides more than 100 furniture products to customers to find out the most suitable furniture for their living rooms. Therefore, this results in the competition among the products within the same category. Although from some perspective, this attracts customers to purchase in Ashley living room furniture, it increases the competition in the products of the company, which can not be ignored. Lack of quality: It can be known that the products of Ashley living room furniture rely on quality and the mission of becoming the best furniture company in North America and even all over the world rely on quality; meanwhile, the business model of Ashley living room furniture depends on the quality of products. If the company concentrates on controlling the cost, such as the outsourcing price offered to those manufacturing companies in Pacific Rim countries, which may affect the quality of products of Ashley living room furniture. Then it will affect the paradigm of the division in the industry and then reduce customer brand loyalty. Report to the Board of Directors Dear Board of Directors: This report is a summary of the findings of the current research on the business level strategies based on the living room division of your company. And it will highlight the key information and findings; at the end, a couple of recommendations will be provided to help the division enhance the strengths and polish up the weaknesses. After analyzing the strategies used by your company, it can be viewed as Hybrid strategy. It do bring strengths to the division such as offering good price to the customers which helped the division survive during the recession of economy recession in 2008, offering different kinds of products which enhances the choice of customers, and the methods of controlling on the cost of furniture increase the competitiveness of the division. However, it brings a few negative impacts to the Ashley living room furniture. For example, it disperses the funds of the company to many different products; it also increases the competition among the furniture of the company, which is always ignored by many companies. The high intensity of cost control may affect the quality of products which will lead to a significant impact to the division. Therefore, Ashley living room furniture should pay more attention to this kind of issue and as well to enhance the strengths and polish up the weaknesses. The following will give a couple of recommendations. Enhance the strengths: Corporate with those plants in Pacific Rim countries. This means the Ashley living room furniture division collaborates with those plants in Pacific Rim countries. By using this technique, it is helpful for the division to control the quality of furniture. Besides, through collaborating with these plants, the division can share the information, knowledge and resources to achieve more competitive advantage to compete other competitors and make the mission of the company come true. Pay attention to the shipping cost. This is a significant part of the cost of the furniture, by outsourcing some products and manufacture at another side of Pacific Ocean, the division was charged a huge amount of capital on shipping cost. So it is necessary to use the strategy like preparing in South-east Asia, and assembling in US to cut down the shipping cost and then make the Ashley living room furniture more competitive. Polish up the weaknesses: Further design the products to differentiate them. The furniture needs to be design further and add more value functions to make it more attractive and valuable. By doing this, furniture can be classified to fit different size of living rooms, different kinds of decoration styles. Add TQM in Asia plants. Total Quality Management helps Ashley living room furniture to control the furniture quality and based on this, the division can have a vision of how the shipping furniture looks like; and based on this, the division can have an insight of the furniture quality to meet the customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ requirements. Funds spent on those more value-added actions. Donà ¢Ã¢â€š ¬Ã¢â€ž ¢t spend the money and capital on those non-value added processes, even those it is important to the division. In this case, it is better to outsource these processes rather than make it by the division itself. It is essential that the division pay attention to polish up the situation and make the products of the division more competitive and attractive. It is predictable that by enhancing the strengths and polishing up the weaknesses, it will accelerate the process of becoming the best furniture company in North America and even all over the world.

The Sadness of Poverty in Frank McCourts Angela’s Ashes Essay

The Sadness of Poverty in Frank McCourt's Angela’s Ashes â€Å"It is not the rich man you should properly call happy, but him who knows how to use with wisdom the blessings of the gods, to endure hard poverty, and who fears dishonor worse than death, and is not afraid to die for cherished friends or fatherland.† In the novel Angela's Ashes, (1996) by Frank McCourt, a life of poverty is the only life this family knows. It is a memoir about a young boy born in New York City. Frank, born ten months prior to his brother Malachy, was raised in a small apartment with his parents, Angela and Malachy McCourt. A dark haired boy with fair skin, little Frankie was forced to wear the same clothes day after day and be happy that he even had anything. The family's breakfast consisted of tea and sometimes bread. Dinner was usually a piece of fried bread dipped in more tea and supper was bread and tea and jam and sometimes mashed potatoes with butter and salt. Born to a father who became an alcoholic at a early age, Frank was used to those long waits on Friday nights, payday. The day when all the other fathers came home and gave the money to their families and then took some for themselves to go out and drink. Malachy McCourt was different, he took all his money, spent it on the drink and came home singing songs from his days in Ireland. He would stumble in the door and get the two young boys up and make them promise to die for Ireland. He would teach them his favorite song and they would all sing until Malachy passed out. "Up the narrow street he stepped Smiling and proud and young About the hemp-rope on his neck The golden ringlets clung, There's never a tear in the blue eyes Both glad and bright are they, As Roddy McCorley goes ... ...ey had. The doctors advised his mom to feed him eggs and beef but all she was able to feed him was some beef broth for a couple days. It takes a very skilled writer to relate his life to the world, especially such a painful one. Angela's Ashes portrays a life of starvation and lack of money. Living every day one at a time and when they so much as received an extra shilling or two, blowing it on the movies or a piece of candy. In those days, it was useless to save up unless you knew you or someone close to you was in definite need of it. When a simple story about a boy growing up in Ireland can make a person cry, that is the best way of touching a reader's heart. A good writer knows exactly how to do that and an even greater writer is brave enough to admit that this sad story. . . is theirs. Work Cited McCourt, Frank. Angela's Ashes: A Memoir. Scribner 1996.

A Summary of John Irving’s ‘A Widow For One Year’ and ‘The Fourth Hand’

In A Widow for One Year. Ruth Cole, the central character, is a successful American novelist whose writings reflect a deep need to make sense of her life.Born in 1954, the daughter of Ted and Marion Cole, is the replacement child for her two brothers, Thomas and Timothy, who were killed at ages sixteen and fifteen in a terrible automobile accident. Even though her brothers are dead, their memory remains a presence from which the family finds no relief. The mother, Marion, attempts to assuage her grief for her lost sons by hanging photographs of them on all available wall space.She bitterly blames her husband Ted for their sons' deaths, and she resents him for convincing her to have another child. She does not hate Ruth, but, preoccupied with her own loss, Marion is often unaware of her daughter's presence and she is afraid that she will transmit her grief, like a disease, to Ruth.Ruth witnessed her parents' divorce when she is four years old, followed by the disappearance of her moth er, Marion, who apparently feels that Ruth's father, Ted, although a womanizer and a drunk, will be the better custodial parent. Ted, a writer and illustrator of children's books, has hired sixteen-year-old Eddie O'Hare to serve as his errand boy, designated driver.When Ruth is four in that summer of 1958, she witnesses a primal scene, between her mother and Eddie O'Hare. She never forgets it, though she forgets some of the details. Eventually she comes to understand the relationship between Marion and Eddie and even to understand why her mother left. Ruth loses more than her mother, however; she also loses the brothers she knew only through the photographs. By the time Ruth is thirty-six (almost the age Marion was when she left Ruth), she is an internationally known writer, who gives readings to promote her novels. At one of these readings in New York City, she meets Eddie O'Hare again.Eddie is also a writer–of romance novels-and he introduces Ruth, who reads from her novel about a widow for one year. Ruth, contemplating marriage to her editor and possible parenthood, learns from Eddie why Marion left her with Ted and prepares to get on with her life; before she does so, however, Ruth will witness a murder in Amsterdam and Ted Cole will commit suicide.In the novel's concluding portion, Ruth gives birth to a son, her husband dies, and in 1995 she will get remarried, after one year, to the Amsterdam policeman who closed the books on a serial killer using Ruth's anonymous testimony. Soon thereafter, Marion reappears on the scene, reunited with Eddie, having achieved some success as a mystery writer in Canada.If someonÐ µ adores A Widow for OnÐ µ YÐ µar, one may bÐ µ a bit disappointÐ µd in ThÐ µ Fourth Hand. The main charactÐ µr of thÐ µ story, handsomÐ µ TV journalist Patrick Wallingford is obsessÐ µd with minutÐ µly dÐ µscribed onÐ µ-night stands.   HÐ µ is filming a package about an Indian circus, ThÐ µ GnÐ µsh, which is an Indian sym bol of nÐ µw beginnings whÐ µn a lion eats his lÐ µft hand. MeanwhilÐ µ, a total stranger in Wisconsin, Doris ClausÐ µn and hÐ µr husband Otto are obsÐ µssÐ µd with thÐ µ GrÐ µen Bay PackÐ µrs and with having a child.Mrs ClausÐ µn, seÐ µs a clip of it on TV, and writes to promisÐ µ Wallingford her husband's hand for transplant in thÐ µ evÐ µnt of her spousÐ µ's death. Doris cajolÐ µs Otto into willing his lÐ µft hand to Patrick and her husband shoots himsÐ µlf dead on the night of thÐ µ 1998 Super Bowl, and his hand is flown to Boston whÐ µre a brilliant surgÐ µon transplants it to Wallingford's left forÐ µarm. With the hand comÐ µs the griÐ µving widow, who has some intÐ µresting plans of hÐ µr own for the lucky rÐ µcipient. Mrs ClausÐ µn flies to mÐ µet Wallingford, whom shÐ µ promptly seducÐ µs with an eye to childbÐ µaring.Famous hand surgÐ µon Nicholas Zajak is, for his part, obsessÐ µd with dog fÐ µcÐ µs–also describÐ µd in Ð µndl Ð µss detail–which hÐ µ scoops up with his old lacrossÐ µ stick and hurls at rowÐ µrs on the CharlÐ µs RivÐ µr. Zajak attachÐ µs Otto's hand to Patrick, and Doris demands visitation rights with Otto's hand, as wÐ µll as with Patrick's child-producing Ð µquipmÐ µnt. On her first mÐ µÃ µting with Wallingford, thÐ µy have sÐ µx, Wallingford rÐ µcognizing Doris's voicÐ µ as one hÐ µ hÐ µard in a vision in India whilÐ µ rÐ µcovering from his accidÐ µnt.Doris, dÐ µspÐ µrate to gÐ µt prÐ µgnant, has hÐ µr own agenda. ThÐ µ pregnancy takÐ µs more succÐ µssfully than the husband's transplantÐ µd hand, which is evÐ µntually rejÐ µcted. AftÐ µr a fritter of othÐ µr affairs, Wallingford throws himself at Mrs ClausÐ µn and finds true lovÐ µ.Bibliography Irving, John. A Widow for One Year. New York: Random House, 1998Irving, John. The Fourth Hand. New York: Random House, 2002

porter Essays

porter Essays porter Essay porter Essay According to Porter (1985), the sustainability of a firms competitive advantage was, firstly, dependent on the ability of a firms strategies to resist erosion by competitive activities and, secondly, the firms ability to anticipate the evolution within the industry which it competed in. By strategies, Porter refers specifically to the three generic strategies of low cost, differentiation and focus which Porter posits could be a source of competitive advantage for the firm. However, for the strategy to ucceed the firm must possess some barriers that make imitation of the strategy by competitors difficult. The evolution within the industry refers to changes or challenges within the industry structure that could render the abovementioned competitive advantage ineffective. In addition, having a competitive strategy was insufficient. It must be translated into an above-average performance in the long run a sustainable competitive advantage. Porters generic strategy matrix, which highlights cost leadership, differentiation and focus as the three basic choices for irms, has dominated corporate competitive strategy for the last 30 years (Pretorius, 2008). According to this model, a company can choose how it wants to compete, based on the match between its type of competitive advantage and the market target pursued, as the key determinants of choice (Pretorius, 2008). Porters (Porter, 1998 and Porter, 1985), generic strategy typology remains one of the most notable in the strategic management literature (Salavou, 2010). A business can maximize performance either by striving to be the low cost producer in an industry or by ifferentiating its line of products or services from those of other businesses; either of these two approaches can be accompanied by a focus of organizational efforts on a given segment of the market. Any organization that fails to make a strategic decision to opt for one of these strategies was in danger of being stuck in the middle. The organization in failing to decide, tries both to be the cost leader and differentiator and achieved neither, and in the process confused consumers.

Jaws vs. Goldie essays

Jaws vs. Goldie essays There are many fish in the sea, and one is just right for me. Small, large, colorful, exotic, freshwater, saltwater, how do you know which one is right for you? By comparing the maintenance of a freshwater tank to a saltwater tank, types of fish, and the cost, you will be able to decide which one is right for you. Freshwater tanks are the easiest to maintain. Depending on your tank size, you should vacuum your freshwater tank every two weeks. For smaller tanks it is recommended to vacuum more frequently. You should not remove more than 25% of the water from your tank at one time. When you add water to the tank it is important to mix the water with a water treatment that will remove the chlorine from the tap water. In addition, it may be necessary at times to treat the water with anti-fungus, or clear water treatments. Experts suggest that you check the ph levels in your tank about every two to four weeks to maintain a balance in the water. With saltwater tanks there are more requirements you need to worry about. You need to follow the same procedure as the freshwater tank, but you will need to check the water ph levels at least once every ten days. Because the tank is a saltwater tank, you will need to buy a saltwater kit. The kit will include the salt, and the water treatments the tank will need. You should also buy a water testing kit, which will give you the opportunity to test the different elements that are in your water. Reports indicate there are at least 10,000 different species of freshwater fish. The most popular are Chiliads, Betas, Guppies, Oscars, Mollies, Platys, Tetras, Gouramis, Frogs, Loaches, Snails, Crabs and Goldfish. You can find these fish at your local pet store. Approximately there are a million different species of saltwater fish reported today. The most popular being Angel, Butterflies, Clownfish, Eels, Tangs, Tigers, Wrasse, Coral, Anemone, Clams, Crabs, Starfish, ...

Designing a new tool for warming tubular meat products Research Paper

Designing a new tool for warming tubular meat products - Research Paper Example The common meat products warmed are mutton, beef, mattock, fish fillet, chicken meat and pock. The most warming is done in the evening hours far many hours after cooking to keep the meat products warm and fresh. Meat products that remained and are kept for next day need to be warmed in the morning. The warming process roughly takes 30-45 minutes depending on the quantity and the device for warming. My concept of developing a new heating tool relies on the concept of efficiency and reliability. My new tool uses the concept of hot water bath heating. The existing source of heat which is being used for cooking is reused for warming it can be solar heating, charcoal or fire wood or electricity. A metallic container is set just alongside the cooking place and is half filled with water. The meat to be warmed is packed is small plastic bags the immersed in the container. The water gets heated as the cooking of other food is done warming the meat products. Castle L, Nichol J, Gilbert J. Migration of mineral hydrocarbons into foods: waxed paper for packaging dry goods including bread, confectionery and for domestic use including microwave cooking. Food Additives and Contaminants 1994; 1191):

Cover letter Essay Example | Topics and Well Written Essays - 250 words - 4

Cover letter - Essay Example I have always maintained an interest in computer software ever since I was a young child, but it was not until I worked as a summer intern at Perceptive Software in Shawnee, Kansas that I finally knew what career path I wanted to pursue for myself. While there, I was able to work with the software team to design and implement high-quality software, learn how to interface with other team members, and design and test the core components of the software projects. Once I had been hooked on computer software, I applied for and was accepted to a Computer Engineering major at Kansas State University. While studying at university, I have learned how to use various data structures in C++ and JAVA and OOP concepts in computer projects. I have also developed hardware design of digital boards and programming in C and JAVA. Although I have had little exposure to Microsoft .NET/C# and SQL technologies, I will learn as much as I can from the experienced developers who already work at Med Assets. The physical demands and work environment characteristics do not faze me at all as I already perform most of these tasks on a daily basis. Working with others who may have different work traits does not bother me in the slightest. I would also be willing to relocate to Plano, Texas on a permanent basis after I have completed my degree in Computer Engineering. I am looking forward to your response and will be waiting for the outcome. If would like to contact me to discuss this further then please call (785) 643-0378 or send me an email at roesner@ksu.edu. Thank you once again for your time and

Social Performance Part 2 Essay Example | Topics and Well Written Essays - 1000 words

Social Performance Part 2 - Essay Example Companies have set up a code of conduct which ensures smooth operations hence success. Different codes of conduct are used such as Legal and Ethical Responsibility to the Company (Atkins, 2006). This code has further divisions such as Responsibility for Compliance whereby the stakeholders of the company have the responsibility to read and understand this code and to abide by it in both spirit and letter. All records, information and data owned and used by the company must be complete and accurate at all times as explained in the records and reporting (Atkins, 2006). The code of Proper Use of Company Assets gives the employees of various power companies the responsibility of protecting the Company’s assets against misuse, theft and loss (Balmer, 1983). The second code of conduct among the similar power companies is the Additional Legal and Ethical Responsibilities which include commodity marketing and trading whereby they are complying with the set marketing rules (Atkins, 2006). The environment Commitment code enables the company to conduct its business in a manner which is environmentally friendly (Balmer, 1983). The company must comply with the environmental regulations, laws and standards. Privacy of employee information encourages confidentiality of employee’s information (Atkins, 2006). Code of Intellectual Property gives protection to the company’s intellectual property in accordance with federal and state laws (Balmer, 1983). The Antitrust Code is designed to protect consumers from unfair business arrangements and to preserve competition among enterprises (Balmer, 1983). In the Code of Conflicts of Interests, the employees must be careful so that they are not involved in activities that may conflict with their abilities to take action that are useful to the company (Balmer, 1983). The most vital one is the compliance with other rules, laws and regulations such as

Chance vs. Fate Essay Example for Free

Chance vs. Fate Essay Do you ever tried to think, what if chance and fate face a fight? Who do you think would be the winner? And who do you think would be the looser? If one people began to fight his chance and his fate,. Who do you think would make him feel happier? Is it the chance who gave him chance, or is it fate that decide his life. Maybe most of you think that chance would be the obvious winner, for more people is now wanted to take a chance than fate. But how ever what if I told you that fate is stronger than chance? What if I tell you that if you need to choose a choice between chance and fate,. I must tell you that fate is the better choice than chance. That fate can assure you that you’ll never regret for choosing it than chance. For fate must knew the Rightful one than chance. How? Because I had a very interesting story about chance and hope. That made me realized what’s The best choice for me. And this is just happened to me a month ago before December enter the year. Since birth I have a childhood friend that became part of my life. Each and every day we are together. Those days are just passing by and our relationship as friends became more deeper and deeper that I came to the point I fall in love with him secretly. But instead of telling it into him, I decided to not mention my feelings anymore for our friendship has been gone through the years. And I don’t want to ruin that friendship. But fate never gives a consideration, into me. My parents decided to continue my high school at manila, together with my sister. And when my last day in our province came, I let him knew that I was leaving. That time I wanted to tell him the truth. I have the chance but I let it go. I never succeeded telling into him that I really love him. After that event I really hate fate for deciding what for my life. I do really hate it for I was such in a poor condition that time. But two years had passed. No communication for the last two years. And when I spent m y semestrial break in our province after two years, I really did see the things change. When I came back home I saw him. And flashback remains into my head. But instead of smiling into him, I pretend not to see anyone. until he said to me that he was fallen in love with me. But as hearing the soft words he had spoken I cant really imagined that all the old feelings of yesterday is now coming back faster. But of course, I remembered he was my friend. And I like him too. But what the heck? After some month I rejected him even though I loved him. And that he quits on asking. After some month December came a number texted me and ask who it was. But I was shocked It was my classmate since I’m in grade six. If I remembered nothing go right with our relationship as classmate. He was my first crush during my elementary days, I remember how he always make me cry during the time. I remember how he spoke word into me in front of everybody else. I remember it all. We never had the time to speak even a little single word without fighting with each other. Until graduation we never had. And now his here and te lling me if he have the chance. Normally, I won’t forgive him for the past few years for what he has done. I don’t want to forgive him but my heart likes to. And I can’t even understand of all this years, why is the feeling of long old love was coming back again? But then time gives me chance to think of. And I really found out what it has to be. That my classmate is my real one true love for that I have realized that: On our situation of my best friend, we have the very big chance but fate decide. And give me the real answer. And time gave me realization to know what is meant to be. Name: Mariflor B. Villanueva Essay no: 4 Date: December 6 2012 â€Å"My Ambition† I was young when I tell many of my ambition in life. One I must tell, I wanted to be a teacher because, I wanted to wrote on the board and make my student copy what I write. I also told my mom that I wanted to become a scientist someday because I wanted to be famous and known as a knowledgeable person. Some days, I shouted I wanted to become a business woman it because, I wanted to hold money. I wanted to be a house designer because I wanted to create my own house. I wanted to become a fashion designer it because, I want to make some gowns and wedding dress. So many to mention when I was kid. Too many ambition and many reasons why I wanted to be something like that. Imagine. When I was kid I have many dreams and ambition having some many reasons to tell. I am a dreamer girl when I was kid. But now how, I wonder so many things. I questioned all what I have said during my days of childhood. I don’t want to be a teacher because what I heard nowadays is just: â€Å"just take education, you don’t have enough knowledge† what they mean is that teachers nowadays is just not that famous now. I don’t wish to be scientist for I already know, I can’t be a knowledgeable person. I will never take the path of being a business woman because I don’t know math at all. I will never wish to be a house designer for I am no good at sketching a house. And most. I never imagined myself being a fashion designer for that I donâ €™t wanted anymore to take that job for I believe it wasn’t my future. I have nothing now. I have nothing now to say what I wanted to be in the near future. I can’t just imagined myself of a perfect ambition. All my dreams in my childhood days fade away and if I’m a dreamer in my childhood days, now I feel I am now so useless of the community to think what I wanted. I don’t feel like I belong to any course I have think. Now I am just a little girl without a dream for her future. Until I accidentally broke a glass. I saw the glass shinning when it is in the sun. I imagined it as a diamond sparkling. And the idea came to my mind. How about if, I try to make it a jewellery? Like necklace? It is nice to have an own sketched necklace right? So I took the broken glass I search some metals that can be fold, and an old rope of necklace. I took some help with my uncle for chaining the pattern I did. And he well made it very nice. At the end, I was so happy it was my own crafted jewellery. Starting that day, I decided to be a jewellery designer. Not because I am inspired doing some Jewellery, or just I wanted to be famous in e veryone, but now†¦ I suddenly realized how to have a good ambition and reason. My reason that, I wanted to became a jewellery designer someday not because of anything but I do want to become jewellery designer because, I want someday to see people wearing my designs around their neck, their arms, their finger, and such many else. I wanted to become a merely jewellery designer to see how people love my designs. That was my ambition and my reasons for why I liked to become what I am dreaming now. Name: Najeeb A. Imam Essay no: 3 Date: December 6 2012 â€Å"To be the Highest† When I was young, I said to myself that I wanted to be having the highest position. Highest that No one will reach me as I am. And that I thought that to be the highest I must need to be the President of this country. To rule anyone, to make this country more successful more than any Other country. But I was wrong knowing out that to be a president you’re not consider as a high Person. I realized inside myself. So I change what I wanted. And now, I said to be the highest I need to be a successful doctor. Because doctor saves life. Doctor saves many lives of human. Without a doctor everyone will be sick and there will be more people dying. But realizing to be A doctor is not the path in a way to be the highest. But what I had realize this pass few years that To be one of the highest person, you don’t need to be a president, doctor, scientist, engineer or What so ever. Because I realized, to be the highest person, you must have to be a teacher for everyone. In order To be a successful man, I need to be a teacher. Because teacher is the highest position all this Time. Why teacher? Maybe you’re wondering my teacher? Well it because, without a teacher, There will no presidents, no engineer, no scientist, no doctor, and no one. Because to be in one Great position, you would first need to learn something. To have a knowledge in order to be a Successful man. All o the knowledge of the workers now, is well made by a great teacher. A Great teacher that lead them to the right path. A nice teacher that teach everything in to her/his Student. That is why, I decided to be someday, I wanted to be a teacher. Not just an ordinary teacher but I wanted to be the teacher of everyone. Who will teach, and lead everyone in the right path. I I wanted to be a teacher it because for me teacher is the best. For me no one would ever compare The value of a teacher to the value of other. For teacher, knows the best, teacher lead the way, a teacher who’s gonna lead her/his student in The right path. A teacher that everybody loves. And if someday I will be a successful teacher I promised that I will teach the value of a teacher. Name: Najeeb A. Imam Essay no: 4 Date: December 6 2012 â€Å"To write† If you wanted to write a something, a poem, a paragraph, or an essay, how did you write freely? Do you usually, express you’re feeling at what you are writing? Or do you just write too Generally? If you will ask me how I write or how I wrote just like this, I would tell you that just write what You feel, and write like youâ⠂¬â„¢re just sharing. Don’t be so afraid if you will commit a mistake Don’t be shy for its everybody face mistake. If you wanted to write nicely that you want to show The world what have written don’t be so afraid. Because it is not in grammar, or penmanship, Can test how really good you are in writing or expressing idea. It is not tested by how you wrote Long, or how many incredible word do you know, but definitely it is not tested on how you’ve Written a thousand words. To test that you are good in writing, is not based on how you wrote your essay, your poem, your Paragraph. But the real question here is that†¦ How many people have been interested to read what you have written? How many of them Appreciate it? How many of them did tell you you’re writing is amazing. The question is how Many readers did you gain when you shared you’re essay? Are they are few? Or they are just as Many? Because in writing essay, a thousand word is not the point. A beautiful penmanship is not the Requirements here. But it is the one that commonly tested here is by how you’re e ssay your Poem, your paragraph, inspired other? Essay is tested by which you write the importance of your Topic. Essay depend in what is its components and substance. An essay, depends to what larger Meaning you have according to the topic. An essay depends to what it its substance. If it has a good meaning, or it just an essay that have nonsense things. If I am about to ask you, What contains your essay? Are you that willing to say that you’re essay is nice and meaningful? Or you will just crumpled it because you didn’t write at all instead you just earn some thousand Word that has no meaning at all. My dearest reader, of this essay that I wrote, I hope you all get what’s my point in here. I hope That you get what I said and what I had taught you. That a real essay don’t contain million words Or beautiful penmanship, but a real essay is one of the great things, that no matter how short Your essay is†¦ if you have the most meaningful one then don’t be shy. For once again, essay is not to earn a million words but essay is for the a better meaning that Insp ire other to write some. Name: Kins Jonas Go Essay no: Date: December 6 2012 â€Å"Cellphone† As our worlds began to change to be a modern one, many have change. So many things that help Us through our daily living, electricity, transportation, and technology. It is good to think we are Now totally modern. That through the years we all now have the change. And one proof of it is the cell phone we use. Don’t you think the maker of cell phones is clever? Because in some other way, he/she used to invented a very interesting one. A very useful one to Us. Because without this technology maybe we are having hardships through communication. If there were no phones, can you imagine life? Well I think no right? Because our modern world Now is, full of phones. Everywhere you can see it. And maybe half of our population now is Having a phones now. Can you imagine how important phones are? Can you imagine how they are important to people Now? Students! For students like me, it is important because I used to used phones from my Daily living. Because the benefits that it gives me is very helpful to me. Very helpful that you Can call if there is emer gency. You can take communication when you miss your mom or your Dad when they are far away. Using cell phones you don’t worry that much with communication. So it is. Indeed phones are useful but in any other way it was harmful. Why? It because some User of phones use phones in a harmful one. They used phones for blackmails for someone, they Used phones to bully someone, they used phones to harm someone. The phones are not just safe. Because in any other way, it has a harmful effects that affect Everyone. When the phone made the user addicted so much, some possibilities may occur that a students Who use phones will destroy his path in studies. That was a negative effect to a students. Someytimes or somehow I wanted to warn everyone that one thing has a limitation. It couldn’t Be good forever. Like phones. Phones brings harmful and useful effect into us. Name: Kins Jonas Go Essay no: 4 Date: December 6 2012 â€Å"A diary† What is a diary? Did you ever tried to write one? How was the feeling of keeping a diary? Did you use to let everyone read it? Or do yo u just kept it secretly. A diary is something that a holds to the memories you write each and every day. A diary that Holds so many secret beyond loves, llife, and many more. A diary is something that you write Late at night. A diary is something that holds half personality of someone. And I ever tried to read one. I have already read the diary of Anne Marie Frank. A teen ager girl Who is a Jew. Do you know that at the very young age, Anne use to write diary, a diary that Touches the heart of the readers. A diary that inspired other to write one. As I open and read her diary, I thought she only wrote what’s happening into her daily Life. But I was wrong finding it. Because what she had written is that the memories, of Daily events of her life. That somehow, in her life, and at the very young age, she did to kept A very interesting diary. That how I wished someday, I could just write a diary that inspire others. And if I ever Gonna start to write a diary, I would definitely write the memories I can keep forever. That I can keep until I grew old. That someday when I wrote one I swear that I can inspire everyone Who reads it. That may will listed me to the famous journalist who had left a diaries. And in order to be one of them, starting today, I will never be†¦ afraid to have wrong grammar For that I believe that everybody commits mistake like I do. And isn’t it were you commit Mistake there you gain a little correction? That you’ll learn. And I suddenly realized too that To kept a diary burdens sometimes the problems you feel deep inside. That when you don’t have A friend to be trust you just can’t help but to wrote what you have feel deep inside. That how ever you can assure the you’re secret is safe right?

The Most Popular Type Of Online Advertising

The Most Popular Type Of Online Advertising Introduction Online advertising can say as a form of promotion. It uses the Internet and World Wide Web for provide the marketing messages to attract customers. Online advertising is also divided into many different forms of advertising. For example, pop-out advertising, button advertising, sponsorships advertising, banner advertising, interstitial advertising, classified advertising, interactive game advertising, text advertising, facebook advertising, floting advertising and so on. It also has variety of payment methods for online advertising. The most common way in online advertising payment methods are CPM, CPC, and CPA. In my opinion, online advertising are the great way for sellers to promote or deliver their goods information for public. Online advertising are easy to use, and the easy way to let public know. The costs of online advertising are very low, so it can save the owners money. Other than that, online advertising also can save our earth. Why I say this is because it is environmentally friendly. The owner post their advert information online, they no need to use the paper to produce advertising paper. Moreover, for public, internet is a common thing nowadays. Most of the people have computer in house. They can online and get the information easily. Besides that, nowadays online shopping is very popular. There are certified sellers, and people can buy product from them safety. Online advertising have many advantages but also have some disadvantages. It cannot deliver the information for the old aged people, because they seldom online and they do know how to use the computer. Moreover, there are also some cheaters online. So, the improvements of online advertising have to do effectively. This report have intro the most popular online advertising. It is banner advertising and facebook advertising. The contents are about the advantages, disadvantages, improvement of the advertising and some example of the advertising. Online Advertising The key of successful business is the business how to promote the product and services to all readers by using the online. According to the statistical data, more of the 80% people will everyday surf through the technologically such as internet. So, the internet has becomes an indispensable part of peoples lives. Thus, it can be considered a wide channel for the business which wants to promote their products and services to all the people. The online advertising method has becomes the most popular method for the business. It is because online advertising is easy and low advertising cost. Besides that, the online advertising also have a lot of the readers or viewers. There are many method of online advertising that can used to promote the product and services such as bloggers advertising, banner advertising, email advertising, forum advertising and so on. But in this assignment, I would like to go on deep about the banner advertising. Advantages of Banner Advertising Banner Advertising is a most important component of web-business creation. It is a good method for making the profits in the website. It is because banner advertising is very simple and easy by just sign up an affiliate programs and follow the instruction given to create an attractive banner that link your website with the advertiser. We can free to choose the design of the layout and content of our site. With the pay-per-click advertisements, we can get paid from viewer who clicked on your banner. Moreover, it is the easier way to let the viewers remember the company name and logo. On the other hand, it become more effective and convenience compare when compare with other online advertising. Furthermore, the banner advertising is much cheaper than other ads. It normally counts by the size of the banner or loads of a banner advertisement, a cost per miles (CPM) for a minimum purchase. For example, if you make a banner ad on Yahoo, it cost you a CPM of $20 $25. It is much cheaper than other advertising media. Compare with others, the small firm or company can afford for the banner advertising cost. In addition, by using the banner advertising that can easy got a lot of larger audiences. Last but not least, with the banner advertising, we can share the information at anywhere and in any times. It is because the internet is links worldwide. So, everyone can access to the Internet 24 hours daily . Besides that, publisher also update the product and service information release products and services as well as promotion instantly. Disadvantages of Banner Advertising There are few disadvantages of banner advertising. Firstly, there is no assurance of the audience responses. It is because banner only assures that the banner advertising maybe will just be viewed by people and is no guarantee that people will click on the banner advertising. Secondly, the publisher must make sure that the banner advertising is attractive and innovative. It is because if the banner advertising is not attracted by the reader, then nobody would click into the banner advertising and deliver the message of the advertising . It is waste time and cost because maybe the business or firm need to hire the professional for creating a unique banner in order to compete with the competitors. The speed will also the banner advertising. It is because many graphics, moving image or video will take more time to load and waiting the image appears. This and the idea that designer create will become mess, it will be discourage some viewers and readers. Finally, the publisher can only know about the number of views of the banner advertising but unable to estimate the effective of the advertising. It is because banner ads may be unreliable on the revenue. Furthermore, there are too many incidents of cheating in Internet, viewers will have a thought before clicking into any ads because viewer will to afraid the fraud cases and the viruses spread. This eventually brings negative effect on the banner advertising who advertises through online. Improvement Banners adv is most popular for the marketers. But in the recently years, the prices of the banner advertising are drop and also not so attracted by the people. So, the designer must use the bright color for the advertising. It is because bright color can easy attract the readers attraction. Besides that, the slogan for the advertisement needs to be improved. The slogan must be short and clear that can let the readers understanding the contents of the advertising. Besides that, the best way to advertise the banner advertising is using animate. Comparing the static advertising and animated advertising, animated advertising can attract more the readers. All the animation effect can be more easily to express the meaning of advertising. On the other hand, if the banner advertising want increase viewer, the advertising picture must load quickly. It is because most all the viewers do not have so much patience, it is not suitable for the viewer waiting so long. So, we must let our advertising loading faster. Facebook Advertising Facebook is born on year 2004. It is created by three Harvard university students, the purpose they launched this website is to put students in touch with one another and share their photos and meet new friends. Firstly, the name of the website is known as thefacebook.com. After a year, the website becomes extremely popular on the Harvard campus and students in 800 colleges across the United States are joining the network. In August of that year, its membership grew to more than 5 million, and the sites name changed to Facebook. Facebook was originally launched for college students, but today anyone can join the network. Facebook purpose is giving people a way to share information in an easy and entertaining way. So facebook advertising is nowadays popular in every level of people. Advantage of facebook advertising is clearly proved in recent year. Now, let me explain about the advantage of facebook advertising. It can be classified and change from existing advertising to one by one type of signal transduction by knowing the facebook users interests, their areas of work, the brand they concern and the way they interacting with friends. As we know, nowadays many people took facebook as a part of their lives, so this is the where you can find your audience who interested to your product. There is a real case about the efficiency of facebook adverting. Facebook give ability to CM Photographic Company to target their consumer group, which are the women between 24-30 years old and their relationship status on Facebook indicated that they were engaged. Over the 12 month, the CM Photographic Company put in $600 advertising investment on facebook and they already generated nearly $40,000 profit. Recently, aready have 11,977 facebook users like CM Photographic company, they not only effective consumer, they have indicated a wish to obtain more information. This is the example of the facebook advertising. The advertisement always appears on the right side, and if you want to know the information clearly, you can click the title of the advertisement to get more information on its front page. Advantages of facebook advertising are numerous. It can easily reach your target consumers. You can link with 500 million customers that who are potential. Moreover, you can choose your audience by interest, age, location and gender. You can random use simple image or text-based adverts to view your product. Facebook advertising can deep strengthening the relationship between seller and buyer. It can promote your facebook front page and website, facebook user can use use the like button to increase your adverts influence. It also can found a community around your business. The most important thing when we want to create the adverts is budget. Facebook advertising provide a system that are low-cost and easily to control your budget. You can Set the daily budget you are adapt and regulate your daily budget at any time. Other than that, you can also select to pay only when people click (CPC) or see your advert (CPM). The disadvantages of facebook adveritising are the credibility is very small. The person who see the advertisement have to reflect on the advertisement whether it is true or not. This is because nowadays many cheater. Another disadvantages is the promotion that published on the facebook advertising, some of it are cheat. The seller just wants to attract the facebook user to look at the advertisement. Other than that, the field of people level are not balance. Normally, the facebook user are young or middle-aged people, but less of old aged people. So that, not everything can advert on facebook. Besides that, there are something cannot sell online. This is because you do not know whether there is suitable for u to use or not. There are some improvement can make for facebook advertising. The most important is get reliance form the user. Facebook can survey the information of the advertisement before published on facebook. Other than that, also can distributed an authenticate for the real information advert. Conclusion Normal advertising is a method of promoting product by using 100% offline and physical product such as newspapers, magazines, flyers and others. It is the form of advertisement that easily spread any message to the reader. By using online advertising, the reader internet just can only know the product and services. The online advertising and offline advertising both have their different usefulness. But, both advertisement must include the name of the product and services, it can easily let the reader can understand at a glance. Besides that, the advertisement also must include the benefits of the product and services that can easily persuade the reader from buying the product and services and can increase the sales and profit. Internet also become the main and efficient medium for advertising and it has be predicted that the online advertising and marketing is going to replace the normal advertising through the traditional media such as television, radio, newspaper and magazines. Comparison The online advertising is more efficiently compared with the normal advertising such as television. It is because the online advertising can immediately send the information to the reader. So, the reader can quickly up-to- date with all kind of information. On the other way, the old method of advertising such as newspaper would take at least 1 day to produce the advertisements. So, the reader cannot immediately know all the information. The normal advertisement such as television or newspaper that can be obtained by copyright, takes a lot of time. Unlike the online advertising, we do not need to waste the time to obtain the copyright. Thats why online advertising is faster and save the publishers time. Besides that, if we want to publish the advertising through the traditional advertising such as newspaper, it may charge a higher advertising fee. But for the online advertising, we directly post our advertising through the website. It can be free or just charge a little of the cost fees. Besides that, the online advertising also can post the product pictures that can let the reader convenient to choose the product. Thus, some of the websites provide 24 hours service a day, so the reader can choose the product or services at anytime. For the traditional method, only the readers who are willing and able to buy the newspapers able to view the advertisement. The online advertising is for the reader who can access the internet only can view the advertisement. So, it is considered as global advertising. But if the advertising were to be done through the newspaper, the advertisement can only be used in one country. There are few advantages of online advertising compared to the traditional online advertising that give the company ads more wider coverage and the global wider coverage that will help to make the advertisement more popular among people which could help to get better result though online advertising campaign. Online advertising is faster compared to the offline advertising in sending out the ads to the audience in advertising the campaign. However, there are also some disadvantages involved in online advetistment. Disadvantages of advertising online include measurement problems, audience characteristics, potential for deception, costs, limited production quality, poor reach and lack of Intrusiveness. For normal advertising, it can be said that it is more effective and powerful in promoting a particular product or service. The advantages that are derived through online advertising such as right from cost, availability, wider consumer markets, and the potential to increased profit margins, internet advertising has the upper hand. For the traditional print methods and distributions have the trends of the internet surpass at each level of the marketing process. Traditional print advertising is composed of common marketing collateral. Internet advertising is the conglomeration of electronics such as computer, or server, and the marketing collateral is on a professionally designed website, which also known as an electronic storefront. In evaluating costs in traditional print publication, heavy expenses are incurred through the design for each campaign or promotion, printing fees, and storage facilities to store the containers and bundles of material. Furthermore, there is the distribution cost that needs to be considered such as the costs of labour, transportation and the postage itself. Talking about the error rectification, the traditionally printed promotion may incur at the costs that be paid. In contrast, the advantages of Internet-based advertising, the error modification incur a little cost in repairing typographical errors and wrong promotion dates. Its much easier to fix an oversight instantly, and only takes a moment. To throw light on the availability of a business, traditional print promotions are time-centered. The hours of a business or service are limited to the hours, hence potential sales to consumers during the non working hours are limited. The promotion is also possible for only a set tenure, and when the session gets completed, the whole process is repeated with additional cost. In analyzing the advantages of internet versus traditional print methods, the consumer market potential is extremely limited in the traditional advertising with geographical restrictions in most media being available only to the local viewing area. The businesses are rarely in small-mid-size in approaching the sales on a national or global level. By comparison, the internet marketing is more advantages since it caters to the global market and has no physical or geographical limitations. In this day and age, the website is readily available to any consumer with a computer includes the majority of consumers throughout the world. There are no additional costs in reaching the expanded global markets since internet advertising extends to the global audience. The chances of potential customers are more and hence the profit margin is also on the higher side. In other words, the advantages of internet advertising is much more than the traditional print forerunner, in lessened costs, availability, expanded consumer markets, and largely in the overall profit margin .